Over the decades McDonald’s has come to represent everything that is wrong with our fast food culture – unhealthy food and corporate greed. But, they’ve been trying to shake off the bad rap with some innovative ideas.
They recently started giving out fitness trackers instead of toys with happy meals, in an attempt to reinvent their reputation, but the move backfired dramatically in what can only be described as sweet irony.
However, a more subtle marketing gimmick has paid rich dividends creating the illusion of McDonald’s burgers and fries as healthy!
Yes, you’ve probably fallen for it too after seeing the world’s greatest athletes, from Usain Bolt to Michael Phelps, filling up on copious amounts of fries, nuggets, and burgers. After all, if the world’s healthiest and fittest athletes are eating it, how unhealthy can it be?
How Unhealthy Can McDonald’s Be If It’s All That Olympians Are Eating?
“Athletes and coaches participating in the Rio Olympics don’t have to shell out a dime for their meals when they walk into the McDonald’s restaurant, so it’s no big surprise that most of them do just that”
It’s no secret, but it’s not something that’s highlighted enough when you view those images of Olympians queuing up at McDonald’s. Food at the fast food giant’s store, located within the Olympic Village, is completely free! You heard that right; athletes and coaches participating in the Rio Olympics don’t have to shell out a dime for their meals when they walk into the McDonald’s restaurant, so it’s no big surprise that most of them do just that. McDonald’s is, in fact, the official restaurant at the 2016 Olympics.
Free or not, it’s still hard to believe that champions who religiously follow healthy diets and training routines would ditch their Olympian diets with grilled tuna, eggs, and vegetable salads for food laden with empty calories, trans fats, and loads of harmful ingredients. So is there something else that’s sending droves of healthy athletes to a food store with a reputation for the unhealthiest food?
Is McDonald’s Now The New Food For Champions?
“As a global franchise, McDonald’s offers a familiarity that other options do not. Moreover, there has been considerable coverage of Rio’s poor water quality and most athletes would prefer a week of unhealthy eating to gastroenteritis and other food-borne infections”
While we can’t be sure if Olympians would stick to their healthy eating while participating in Olympic events, we’ve learned that they don’t really have too many alternatives to McDonald’s!
According to a report published in The Washington Post, there are just 2 other eating options in the Olympic Village – a cafeteria and a casual dining restaurant. As a global franchise, McDonald’s offers a familiarity that other options do not. Moreover, there has been considerable coverage of Rio’s poor water quality and most athletes would prefer a week of unhealthy eating to gastroenteritis and other food-borne infections. In this context, it makes their choice of McDonald’s quite natural. After all, wouldn’t you rather pack on a few pounds when travelling, rather than spend days hunched over the pot?
Of course, there’s also a possibility that burgers and fries are just a guilty pleasure for athletes, who now get to indulge a bit, after spending months and years on healthy diets. After all, they may be champions, but they’re human too. For the same reason, you can be excused too for starting to believe that McDonald’s might not be horribly unhealthy!
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